Kelces’ Garage Beer sales surge 252% as major rival looms

Jason and Travis Kelce’s Garage Beer has emerged as a rising player in the US beer market, recording 252% sales growth in 2023 before the brothers invested in 2024. With 95 calories per serving and distribution across all 50 states, the brand is targeting mainstream light beer drinkers. Garage Beer expects to reach 300,000 barrels, but competing with established giants such as Michelob Ultra remains a significant challenge as it seeks long-term growth.