Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update

First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up? Alyx, I hear a certain makeup brand has updated its tagline. Why is this a big deal? The jingle that has been burned into the minds of women around the world since its Christy Turlington-helmed debut in 1991, “Maybe she’s born with it, maybe it’s Maybelline”, has received what has being described as a “modernisation”. In a new campaign with Miley Cyrus, the “she’s” will be replaced with “we’re”, which both changes the observer’s perspective to something a little more self-directed and makes it more inclusive. But it’s a punctuation change that is raising eyebrows. Continue reading...