Dip in gold price puts the sparkle back into festive and wedding buying, jewellers see 10-12% rise in Dhanteras sales

Gold prices have dropped significantly, encouraging consumers to return to jewellery stores for upcoming purchases. The correction in gold prices has led to increased footfalls and advance bookings for weddings. Jewellers expect a rise in sales volume on Dhanteras, which is an auspicious buying day. Consumers are opting for lightweight jewellery and lower-karat gold to manage budget constraints.