Air purifier sales surge as pollution turns severe, demand spreads beyond metros

In India, the demand for air purifiers has skyrocketed, largely due to deteriorating air quality. Delhi-NCR notably drives this surge, experiencing sales boosts, particularly post-Diwali. Many manufacturers and retailers are reporting sales volumes that have doubled during this festive season. Additionally, the rise of online shopping indicates a changing consumer trend focused on air purification. The troubling Air Quality Index in Delhi further fuels this demand.