Brazilian President Luiz Inácio Lula da Silva won reelection after finishing second in the first round. Analysts credited the turnaround to lawmaker André Janones’s intensive digital campaign, which used WhatsApp, viral videos, hashtags, and livestreams to boost Lula’s online reach.
Who is André Janones? The man behind Lula’s Army WhatsApp channel and how he turned it into an election tool in Brazil
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