Urban Company shares slide 7% as Q2 net loss triples YoY on InstaHelp burn. Should you buy, sell or hold?

Urban Company shares fell sharply on Monday after its Q2FY27 net loss more than tripled YoY to Rs 182 crore, driven by investments in InstaHelp. Revenue rose 41% year-on-year to Rs 537 crore. Motilal Oswal maintained a Neutral rating but cut its target price to Rs 165, citing profitability concerns and balanced risk-reward.