Jessica Alba's baby photo contest raises $45M for Baby2Baby charity

Jessica Alba, Paris Hilton and Jenna Dewan are backing the 2026 Baby of the Year contest, which has generated more than $45 million in grants for Baby2Baby since 2024. The fundraiser supports children across the US with essentials including diapers, formula, food and clothing. The winner will receive $25,000 and a national advertising campaign opportunity.