Sidney Crosby’s fortune: How the NHL star built his wealth beyond hockey

Sidney Crosby’s story is about much more than his NHL salary. The captain of the Pittsburgh Penguins has made more than $150 million in reported contract value over the course of his career, while also building a commercial profile through major brand partnerships. His current contract, long-term endorsements, shareholder position with NORQAIN and property holdings give a wider view of how the hockey icon built his fortune.