How Dwayne Johnson built an $800 million empire after his WWE success

The strength of entertainment stardom in a diversified business portfolio is evident in Dwayne Johnson's transformation from WWE superstar to global business mogul. Johnson parlayed The Rock into one of wrestling’s most recognisable characters, then branched out to Hollywood, production, consumer brands and corporate ownership. His strategy was increasingly to create businesses and keep ownership rather than just rely on entertainment salaries and endorsements.